Are We Still Using Hashtags?
Hashtags have been a pinnacle part of social media since the beginning. However, we have seen a shift from hashtag optimization to search engine optimization (SEO) in our social media copy. But why are some pages using hashtags and others aren’t?
To make a long story short, it’s pretty much personal preference. In order to still capture effective use of hashtags on social media requires strategic research based on your audience and industry, while staying aligned with your business objectives. The actual purpose of using a hashtag varies, but in today’s social world, we primarily see them being used on paid post campaigns and in attempt to boost engagement.
SEO is IN.
Recently, Instagram removed their hashtag insight page, as social media managers are urging creators to focus more on optimizing social media posts with SEO keywords and best practices.
Hashtags are still helpful.
If you really still want to use hashtags, you should! We still use hashtags for our clients on relevant posts on Instagram, LinkedIn, and TikTok. Using 1-3 hashtags can still assist in targetting the right audience. However, you should not be using just any hashtags. Be mindful and strategic about your hashtag use!
Types of hashtags to use:
Brand Specific #s: These are unique to your brand, for example, #CloutSocialCo or #YourBusiness
Industry Specific #s: These would be relevant to your industry to target others in the industry, so such as #HVAC, #RealEstate, #InteriorDesign
Trending Hashtags: These are only popular at certain times or during certain trends/events. So like #Oscars, #BlackFriday, #NYE.
Community Hashtags: These types will target local audiences and businesses. For example, #PortlandMaine, #SmallBusiness, #MaineRealEstate.
Always check your insights!
Be sure you are checking analytics regularly to see which hashtags drive engagement. Experiment with different combinations to find what works best for your brand. Social analytics and metrics help you refine your hashtag strategy and adjust your approach moving forward if you’re seeing performance dips.
