Instagram Edits App is Here!

The day has finally come! Instagram has finally launched their long awaited video editing mobile app, Edits!

With the rapid rise of Instagram Reels, Meta decided to compete with TikTok’s CapCut to directly link to their Instagram profile, making for an easy user experience.

So what are the key features?

Direct Publishing & Tracking: Creators can publish videos directly to their accounts from the app, and track analytics and insights right on the app! Bonus points: you can export with NO watermark! (Music to our ears!)

Closed Captions: Automatically have Edits translate your audio into closed captions in multiple languages and so your videos are accessible for everyone! This also will help you save a lot of time.

Projects Page: The projects page is a grid layout that allows creators to see and manage their projects on an easy to navigate page, making it easy to pick up where you left off.

Green Screen: If your not a big fan of your video background, you can use the Green Screen feature and upload a new background!

AI Animation: There are many animation features for text, transitions, and more for your content.

Inspiration & Ideas: Creators can make notes of ideas and future projects in folders to keep track of upcoming projects. There is also an “inspiration” tab that scrolls just like Reels, giving creators direct ideas to audios, captions, and content ideas.

Are you making the mobile switch to Edits?